The life of a record release can take some interesting turns sometimes...
After the Fall has been quiet across the airwaves of late, preferring to smash it out inside rock venues around the country. But now the Aussie rock act has just had its track, "Desire", adopted as the official song of the 2010 Commonwealth Games ads which will feature on Channel 10.
This means the song will be the soundtrack to 33 different ads promoting the upcoming 2010 Commonwealth Games in Delhi. The ads feature 13 different Athletes including Andrew Lauterstein, Lauren Mitchell, Michael Diamond, Anna Meares and more. There are also 20 commentator versions featuring Melinda Gainsford-Taylor, Liz Ellis, Nicole Livingstone, Bill Woods and Robert De Castella plus many more.
After the Fall guitarist Mark Warner says it's an honour to have the band's music featured alongside such a high-profile event. "I guess we've had stuff on things before but this is so much more that it's an incredible way to get some music out there," he says. "The whole country is into it because it's not just a localised sport. It's something that, every four years, people really sit down and get passionate about. We're glad that anyone thinks we have a song that reflects that mood."
The track is taken from After The Fall’s new album (In) Exile.
The video is below and we reckon it's a pretty fitting match. Remember what TV did for Gyroscope on the AFL ad and Kate Miller-Heidke on Neighbours? We're tipping this won't be the last you hear of ATF.
Video: Check out four of the new ads featuring "Desire" here.