Beyonce has partnered with Pepsi for a deal worth $50 million.
The singer has featured in ads for the soft drink company since 2002, and will be appearing in a new commercial to debut at the Super Bowl on February 3. She's also performing at the halftime show.
Beyonce will also appear on limited edition Pepsi cans starting in March.
The bootylicious singer said in a statement via the New York Times, "Pepsi embraces creativity and understands that artists evolve… As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Pepsi will sponsor a number of creative projects for Beyonce, including promotion of her upcoming fifth album.