Mark Ronson wants to be taken more seriously as a musician and is ditching the celebrity party scene in an effort to be more artistic.
The award-winning producer recently attached "the Business International" to his name and has spoken about proving his new project to the world.
Ronson told Daily Star: “Some people might have seen my lifestyle in magazines and thought: ‘Oh, he just DJs at lame celeb parties,’ but most of the time it is work. It’s great work, but still working. I spend 14 hours a day doing this sh*t, so I mean business. That’s how the band came about. There’s also something about it being a bunch of serious individuals. On my last album, Version, I was playing most of the instruments myself except for the horns. This album was four or five of us going to the studio every day, a real collective effort. I wanted that to be represented by the title. I didn’t want Mark Ronson And The Laptops. I liked The Business because it sounded strong and tough. And we had to add International as there was another band called The Business.”
Mark’s upcoming album Record Collection will boast a guest list including Spank Rock and Q-Tip but he was keen to avoid collaborating with Lily Allen and Amy Winehouse again.
He explained: “When I did Version, Lily hadn’t put out her album yet and Amy hadn’t released Back To Black. I prefer finding the next big thing, so there’s new artists on the record."
In anticipation of a chart result about no 2 on the UK Ronson added: "It’s great as we’ve had no radio play – it’s either too weird for this station, not weird enough for that one. I’ve never had a No1 for anything, always No2."