Ed Sheeran launches "Edstagram" in Australia

The charming English singer/songwriter has launched "Edstagram" in Australia, capitalising on the photo-sharing app that's taking the world by storm.

Using the hash tag #Edstagram, fans snap photos interpreting their favourite Sheeran lyric and explaining what it means to them. They're all then added to a special Sheeran mosaic artwork at edstagram.com.

The more users get involved, the more exclusive videos will be unlocked for the world to see - so they're asking all Sheeran lovers to get amongst it and get those phones snapping!

Sheeran himself has showed his support for the project, tweeting, "I had this cool website made by my Australian label where you can post instagram photos of what my lyrics’ mean to you."

What Ed Sheeran lyric will you be uploading to the Edstagram?