Comedian Julia Morris has won the first Australian Celebrity Apprentice winning $100,000 for her charity, National Breast Cancer Foundation.
Winning the final challenge with fellow finalist Jason Coleman – to create a marketing campaign for Yellow Brick Road, Chairman and founder Mark Bouris chose Morris as the overall winner.
The campaign comprised of a 30-second TV commercial, in-store marketing poster, brochure, cardboard cut-out and a corporate launch event. The comedian and dance guru won the challenge resulting in Team Unite’s Shane Crawford and Jesinta Campbell being fired.
In an intense final boardroom, Morris asked Mr Bouris to split her $100,000 cheque to share with team mate Jason Coleman, with his $50,000 share going to his charity, The Song Room.
To make sure the ending was kept a secret until it aired, the production recorded and fully produced multiple endings to the reality show. Mr Bouris then phoned in his decision at the 11th hour.
The Celebrity Apprentice program has raised over $540,000 for the celebrities’ chosen charities.