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Justin Bieber ditches squeaky clean image for Complex mag cover

On the cover of the new issue of Complex magazine, the Biebs appears bruised and bloodied - a far cry from his usual pristine pop image.

The article runs with the standfirst "Pop stardom is a contact sport, but at age 18 Justin Bieber knows how to roll with the punches. Believe that." - and the photos, taken by Tony Kelly, quite literally reflect that.

Gracing the cover of the magazine's tenth anniversary special, the pop star looks a little worse for wear:

In the interview, the teenage sensation talks about fame, his relationship with Selena Gomez and more. Check it out, as well as more shots from the photo shoot, here.