Justin Bieber releasing second scent, "Girlfriend"

The new perfume follows his first scent, "Someday", and is being advertised with a picture of Bieber and real life girlfriend, Selena Gomez.

The scent is being promoted via a competition, in which the Biebs is inviting fans to make their own "Girlfriend" videos on YouTube, singing his hit song "Boyfriend" with the female version of the word in its place.

Successful fans will get their videos shown during Bieber's June 21 NBC special, with a very select few to be chosen for a 60-second international commercial promoting the perfume.