Influential fashion bloggers including The Sartorialist's Scott Schuman will have front row seats at next month's Rosemount Australian Fashion Week.
In a nod to the power of online fashion and in an effort to move with the times, the bloggers will be seated alongside the country's most celebrated fashion editors.
IMG general manager Daniel Hill said in attendance would be bloggers Schuman, Tim Blanks, Tommy Ton, Garance Dore and Suzie Bubble.
"For the young fashion followers, they are the key people and they sit in the front row of Paris, Milan and New York, and they will be with you for Fashion Week," he said.
The extra online attention will undoubtedly boost the profile of the annual event, which runs from May 3-7 in Sydney.
Photo: Getty/Getty Images Entertainment/Stephen Lovekin
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