will.i.am teams up with Coca Cola to make recycling cool

We all know recycling is great for the environment... Now will.i.am and Coca Cola are going to help make it cooler.

The Black Eyed Peas frontman has teamed up with Coca-Cola Co. to create a brand that promotes any and all activity that's good for the environment.

The new concept, called Ekocycle, aims to merge art and fashion with recycling to give it a new level of meaning.

“If you think about (recycled) products now, none of them are cool,” will.i.am said.

“You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.”

We hear the first product they'll unveil will be a pair of headphones by Beats.

Plans with other designers will be hooked up down the track and will likely include handbags, shoes, glasses, bicycles and more.

So, do you think will.i.am will help make recycling cooler?

Photo: Getty/ Getty Images Entertainment/ Jason Merritt