Australia's Next Top Model announces incorrect winner

Australia's Next Top Model suffered an embarrassing blonde moment during its nail-biting finale, with Sarah Murdoch reading out the wrong winner at the end of the show.

Sydney contestant Kelsey Martinovich was pronounced the winner in the first ever public vote on the modelling show, only to find out on live TV it was an error.

It was actually Gold Coaster Amanda Ware.

Watch the shocking stuff up!

AUDIO: Amanda tells Nova how the monumental stuff up happened

Video: Amanda and Kelsey give NovaFM their next-day reactions on the shock anouncement.